How a new WordPress design increased conversions by 200%

Why the Old Website Was not Working?

The client’s old website looked like many business sites we see: functional but not effective. It was more of a digital brochure than a sales tool.

Here is what we found in the initial audit:

Slow Speed

The site loaded in over six seconds. On mobile, it was even slower. Today’s users expect a page to load in two seconds or less. Every second of delay was costing them visitors.

Complicated Navigation

The menu had too many options and drop-downs. Visitors got lost and often left without finding what they needed.

Outdated Look

The design looked 10 years old. Fonts, colours and layouts no longer matched the brand’s identity. It gave the impression that the company was behind the times.

Weak Calls to Action

The few call to action (CTA) buttons on the site were hidden or unclear. Instead of guiding users to take action, the site left them wondering what to do next.

Not Responsive

More than half of the traffic came from mobile phones; however, the website became tough to use on small screens. Text was too small, buttons too close together and forms too lengthy.

Because of these problems, the website was not converting. The company had traffic, but only a few inquiries, bookings, or sales. In short, they were leaving money on the table.

7 Steps that We Followed to Increase Conversions

Here are the following steps that increase conversions:

 

• Research and Planning

• Building a Mobile First Design

• Simplifying Navigation

• Visual Upgrade

• Speed Optimization

• Strong Calls to Action

• SEO and Content Structure

 

Step 1: Research and Planning

Before we touched design, we needed to understand the users. We looked at:

 

• Analytics data to see where visitors dropped off.
• Heatmaps to study where people clicked and scrolled.
• Competitor websites to understand industry best practices.
• Customer journey to map how a visitor would move from landing on the site to becoming a customer.

 

This research showed us the pain points: unclear navigation, slow speed, and a lack of trust building elements.

Step 2: Building a Mobile First Design

Since more than half of the visitors came from mobile, we designed with mobile in mind first.

 

• Buttons were made large enough to tap easily.
• Forms were simplified to only ask for necessary information.
• Images were optimized so they loaded fast even on slow connections.
• Layouts were tested on different screen sizes to ensure readability.

 

This alone removed a big barrier for mobile users.

Step 3: Simplifying Navigation

We rebuilt the menu so visitors could find what they needed in only two clicks. 

 

• We organized the services into clear categories.
• Removed unnecessary pages.
• Added a “Contact” button that stays visible on every page. 

 

Now, instead of guessing where to go, visitors had a clear path.

Step 4: Visual Upgrade

Design affects trust. An outdated site makes people wonder if the business is still active.

We created a fresh design with:

 

• A clean layout with white space to make content easy to read.
• Consistent fonts and colours to match the brand identity.
• Professional images that reflected the business and industry.
• Modern icons and graphics that gave a fresh look. 

 

The first impression completely changed. Visitors now felt they were dealing with a professional and trustworthy company.

Step 5: Speed Optimization

Speed is one of the most important factors for conversions. Here is what we did:

 

• Optimized all images for the web.
• Installed caching to load pages faster.
• Used a lightweight theme.
• Reduced unnecessary code and scripts.

 

As a result, the load time dropped from 6 seconds to under 2 seconds. Visitors no longer left out of frustration.

Step 6: Strong Calls to Action

We added clear calls to action throughout the site. Instead of small “Submit” buttons, we used “action driven text” like:

 

• Get a Free Quote
• Book Your Consultation
• Start Your Project

 

We placed CTAs in areas like:

 

• At the top of the homepage
• After service descriptions
• At the bottom of blog posts
• In the footer for easy access

 

This guided visitors toward action instead of leaving them unsure of what to do.

Step 7: SEO and Content Structure

Good design is not only about looks. It also means people can find you.

 

We optimize the site with:

 

• A clear heading structure (H1, H2, H3).
• Meta titles and descriptions for every page.
• Keyword focused service pages.
• Internal linking between related pages.

 

This helped the site climb in search rankings and attract more organic traffic.

The Results: 200% Increase in Conversions

The result spoke for itself. Within three months of launch:

 

• Conversion doubled: The number of inquiries and bookings increased by 200%.
• Bounce rate dropped: Visitors stayed longer, engaged with more pages.
• Time on site increased: People browsed multiple pages instead of leaving after a few seconds.
• SEO improved: The site ranks higher for important keywords, bringing in more traffic.
• Customer trust grew: Visitors commented that the site felt professional and easy to use.

 

What changed everything was not just the new look, but the combination of design, speed, mobile usability and clear calls to action.

What Businesses Can Learn

This case is not unique. Many businesses in Norway and worldwide face the same problem: their websites look fine, but don’t perform.

If your site is not generating leads or sales, the problem may be:

 

• Old design that does not build trust
• Slow loading time that pushes visitors away
• Weak call to action that does not guide users
• Poor mobile usability that frustrates half your audience

 

You can fix these issues. A redesign can turn your website from a cost into a revenue generator.

Turn Visitors into Customers with Nettisidedesign.no

Your website should not only look good, but it should also work hard to bring in your customers. Nettsidedesign.no creates modern WordPress designs that are fast, responsive and built to convert.

Whether you need a complete redesign or just improvements, our team can help you turn visitors into customers. A new design could be the difference between lost traffic and steady growth. Let’s build a website that grows your business. Contact us to get started.

Key Takeaways

 

• Website design influences customer trust and conversions.
• A slow loading website can cost you valuable visitors.
• Mobile-first layout is essential because the maximum users browse on phones.
• Simple, clear navigation allows site visitors to discover what they need fast.
• Strong calls to action guide customers toward making decisions.
• Modern visuals improve brand perception and build trust.
• SEO optimized structure helps to attract more organic traffic.
• Speed optimization is important for reducing bounce rates.
• A redesign can turn your website from a cost into a powerful sales tool.

 

FAQs

What makes a WordPress site better for conversions?

WordPress gives flexibility in design, allows advanced optimization and supports plugins that improve speed, SEO and lead generation.

Can I keep my old content when redesigning?

Yes, you may migrate most content and enhance it for SEO and readability during the redesign process.

How do I know if my website needs a redesign?

If your website has low conversions, an outdated design, slow loading times or mobile usability, it’s time to consider a redesign.

How do you measure success after a redesign?

We track metrics like conversion rate, bounce rate, page speed, mobile usability and keyword rankings to ensure the redesign brings measurable results.

Is WordPress secure enough for business websites?

Yes, with the right hosting, regular updates and security plugins, WordPress is secure and trusted by top companies worldwide.