{"id":11957,"date":"2025-09-08T11:41:21","date_gmt":"2025-09-08T11:41:21","guid":{"rendered":"https:\/\/nettsidedesign.no\/en\/?p=11957"},"modified":"2025-09-08T13:44:35","modified_gmt":"2025-09-08T13:44:35","slug":"how-a-new-wordpress-design-increased-conversions-by-200","status":"publish","type":"post","link":"https:\/\/nettsidedesign.no\/en\/how-a-new-wordpress-design-increased-conversions-by-200\/","title":{"rendered":"How a new WordPress design increased conversions by 200%"},"content":{"rendered":"
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Most businesses know they need a website. But very few realize how much the design of that website decides whether people become customers. A site that looks outdated or loads slowly can scare visitors away. On the other hand, a modern, responsive design can make people stay longer, trust your business, and take action.<\/span><\/p>\n

We worked with a company that struggled with an old and underperforming website. After a complete redesign of WordPress, the business saw something impressive: their conversions increased by 200%.<\/span><\/p>\n<\/div>\n

Why the Old Website Was not Working?<\/b><\/h2>\n

The client\u2019s old website looked like many business sites we see: functional but not effective. It was more of a digital brochure than a sales tool.<\/span><\/p>\n

Here is what we found in the initial audit:<\/span><\/p>\n

Slow Speed<\/b><\/h3>\n

The site loaded in over six seconds. On mobile, it was even slower. Today\u2019s users expect a page to load in two seconds or less. Every second of delay was costing them visitors.<\/span><\/p>\n

Complicated Navigation<\/b><\/h3>\n

The menu had too many options and drop-downs. Visitors got lost and often left without finding what they needed.<\/span><\/p>\n

Outdated Look<\/b><\/h3>\n

The design looked 10 years old. Fonts, colours and layouts no longer matched the brand\u2019s identity. It gave the impression that the company was behind the times.<\/span><\/p>\n

Weak Calls to Action<\/b><\/h3>\n

The few call to action (CTA) buttons on the site were hidden or unclear. Instead of guiding users to take action, the site left them wondering what to do next.<\/span><\/p>\n

Not Responsive<\/b><\/h3>\n

More than half of the traffic came from mobile phones; however, the website became tough to use on small screens. Text was too small, buttons too close together and forms too lengthy.<\/span><\/p>\n

Because of these problems, the website was not converting. The company had traffic, but only a few inquiries, bookings, or sales. In short, they were leaving money on the table.<\/span><\/p>\n

7 Steps that We Followed to Increase Conversions<\/b><\/h2>\n

\"7<\/p>\n

Here are the following steps that increase conversions:<\/span><\/p>\n

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